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AuthorSabra Johnson works as a Sales Ready Evangelist at Tech Guru. Based out of San Francisco, USA, Sabra works closely with the cross-functional team to ensure the success of the Tech Master platform. Sabra stresses on understanding the customer to convert them into passionate and active evangelists for the company. To this end, Sabra works on customer personas based on long and short-term data and analytics, along with interactions with Tech Guru customers (potential and existing). Kay’s marketing experience enables him to understand customers from perspectives such as social media, demographics, content sharing, their fields of interests and the speed (and change) in demand generation. As a brand evangelist, Sabra also ensures that the Tech Master brand engine is reflected in the inner workings of the company in terms of culture and such. Using advanced marketing techniques and strategies,Sabra implements growth hacking tricks to boost Tech Master in every way. Archives
September 2020
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